Water used to be free.
In fact, it still is -- at least in nations blessed with plentiful clean tap water like the U.S. -- but that doesn't stop the world from spending over $100 billion on bottled water a year.
This strange industry is exploding overseas as well.
Who got the idea to sell us something we can get for free? And how did it get so popular that now more than half of Americans drink it?
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